Biogen and SELF Join Together to Help Women With Relapsing Multiple Sclerosis Re-imagine Daily Life

Biogen, a global biotechnology company with over 30 years of clinical excellence in Multiple Sclerosis (MS) research, has recently announced the launch of Reimagine MySelf, a blog dedicated to helping women navigate their daily lives while also dealing with the complications that come with a diagnosis of relapsing MS (RMS).  The blog is a product of a partnership between Biogen and SELF magazine, and will feature editorial content from three members of the SELF Made Blogger Collective (Camille Style, Cait Weingartner or Meaghan Stakelin), all offering their best practical advice on not just coping with RMS but living a fulfilled and inspired life.

One of the celebrity contributors will be Jeannie Mai, style expert and co-host of the daytime talk show “The Real,” who will provide DIY style and beauty tips inspired by her Aunt Linh who is living with RMS.

In a press release about the launch, Mrs. Mai, stated, “When my Aunt Linh was diagnosed with RMS, I witnessed firsthand how her diagnosis affected her as she faced the uncertainty of what her future may hold. Not only does she have to deal with some difficult symptoms — which can come and go without warning — she also has seen the impact this disease has on everyday activities like her beauty routine and wardrobe choices.”

Mrs. Mai’s excitement is shared by Mary Murcko, SELF’s Publisher, “SELF is thrilled to partner with Biogen to launch the Reimagine MySelf destination on SELF.com. This first-of-its-kind program on SELF.com taps SELF’s empowering voice in women’s health and wellness, and leverages our SELF Made Blogger Collective along with RMS experts to create a destination that women living with RMS can turn to for advice.”

Self plans to regularly refresh the content on Reimagine MySelf throughout the month of September with popular content that aims to help make everyday life with RMS just a little easier, such as:

• Packing for a trip
• Planning a dinner party
• Organizing your closet
• Finding the best ways to exercise at home

There will also be articles that feature personal stories from women with RMS who are taking Biogen therapy, with insights into how small lifestyle changes can make a difference in navigating life with RMS.

Details about the program will be featured in the September issue of SELF.

About Biogen

Through cutting-edge science and medicine, Biogen discovers, develops and delivers to patients worldwide innovative therapies for the treatment of neurodegenerative diseases, hematologic conditions and autoimmune disorders. Founded in 1978, Biogen is one of the world’s oldest independent biotechnology companies and patients worldwide benefit from its leading multiple sclerosis and innovative hemophilia therapies.

About SELF

SELF is the leading authority on health, fitness, beauty and style for the woman who wants to achieve her personal best in all aspects of her life. The brand sets forth aspirational yet attainable goals — at the gym, at work and beyond — and gives the reader the tools to reach them. SELF shows her that she can realize all these goals by tapping into her greatest source of strength: herself