Day 3 of 31
This is Alex Twersky’s story:
My name is Alex Twersky, and I have worked with Overcoming MS for more than seven years, applying my marketing and communications experience to advancing our vision. Overcoming MS is the world’s leading MS healthy lifestyle charity, and our vision is a world in which every person with MS is empowered to take control of their health, is making informed lifestyle choices, and is living the fullest life possible.
Every day we get just a little bit closer to that goal, but we aren’t there yet. My passion is to help our organization and the entire community inch along the path to progress, and maybe our collective efforts can amount to a sprint.
I discovered another passion: podcasts. Whether driving, exercising, or just enduring a long metro ride, podcasts became a portal to a new world, full of interesting stories, vivid characters, and deep dimensions of thought. So, in one of our brainstorming sessions, I swallowed my Adam’s apple-sized anxiety and proposed that we launch one ourselves, and the journey began.
That was in mid-2018, and over the course of the next several months, we mounted a search for a host from within our community, scratched our heads over what to call it, consulted with podcasting gurus on how to structure the program, created a content calendar to span one year’s worth of episodes, lined up a fantastic roster of guests, and dived into recording and editing.
As the producer of the “Living Well with MS” podcast, I am proud to say that we are now more than 50 episodes in and launching our third season. We are growing our listenership with every episode, securing luminous guests from the world of MS, and offering a platform for people to share their stories. I’m very proud of the team that works on this program, from our host to our digital team, our guests, the editing crew, and most of all, the audience who tunes in faithfully to honor the work we all do on a program that means so much to us.
Multiple Sclerosis News Today’s 31 Days of MS campaign will publish one story per day for Multiple Sclerosis Awareness Month in March. Follow us on Facebook and Instagram for more stories like this, using the hashtag #31DaysofMS, or go here to see the full series.
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