5-Course Dinner Raises $445K for Multiple Sclerosis Society of Canada
Heartwarming support for multiple sclerosis campaigns and charity events poured in at last week’s exclusive gastronomic fundraising event, the Toqué! for MS benefit, made possible by the tireless, collaborative efforts of Louis Vachon, the event’s Honorary Chair and President and CEO of the National Bank, and Toqué! Restaurant’s Grand Chef Relais & Châteaux, Normand Laprise. The gourmet benefit successfully raised $444,956 for the Quebec Division of the Multiple Sclerosis Society of Canada, which has over 8,000 members and is the leading source of information on MS in the province. It also provides patients and their families a number of various support services through a network of 19 local chapters throughout the province.
The events’ guests sat down at the Parquet atrium at Montreal’s Centre CDP Capital for an haute five-course dinner that highlighted some of Quebec’s finest local ingredients and dishes, all for the benefit of more than 100,000 Canadians and 20,000 Quebec residents living with multiple sclerosis.
An individual guest ticket cost $1,000, but table packages for 10 were offered as well. The Gold Tables cost $7,000 and included mention during the event program, with acknowledgement on the website. Platinum Tables cost $15,000, and included a half-page ad in the program, mention in the event’s audio-visual presentations, and website acknowledgement. Lastly, the Diamond Tables cost $25,000, which included a chauffeured limousine service for each couple to and from the event, a full page ad, mention in AVPs, and website acknowledgement.
The Executive Director of the Quebec Division, Louis Adam, expressed his gratitude to the event’s benefactors and the 350 attendees who showed their support for the ongoing fight against MS, as well as the society’s mission to improve the lives of MS patients nationwide and, eventually, on a global level. The division also recognizes the generous contributions of business leaders Jocelyne Dallaire Légaré, the President of Alfred Dallaire MEMORIA; Emilio B. Imbriglio, President and CEO of Raymond Chabot Grant Thornton; and the Honourable Céline Hervieux-Payette, P.C. LL.B./Senator, Senate of Canada.