Rexall’s Bubble Campaign Supports Caregiver Initiatives

Lindsey Shapiro, PhD avatar

by Lindsey Shapiro, PhD |

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Rexall Care Network, a nonprofit organization that is part of the Rexall Pharmacy Group, has launched a campaign to bolster the MS Society of Canada‘s initiatives to support caregivers of people living with multiple sclerosis (MS).

The Bubble Campaign, which began March 27 and runs through April 30, seeks to raise CA$120,000 (about $96,000).

During checkout at any of the 390 participating Rexall pharmacies across Canada, customers will have the opportunity to purchase a “bubble” or to round their purchase to the nearest dollar. Proceeds will allow the MS Society to expand its caregiver-support initiatives.

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“The Rexall Care Network is committed to supporting the more than 90,000 Canadians that live with MS, along with their families and communities,” Frank Monteleone, president and chair of the Rexall Care Network, said in a press release.

“This donation to the MS Society of Canada will help take care of MS caregivers so they can take care of the ones they love,” Monteleone added.

According to the MS Society of Canada, nearly half of Canadians 15 and older have provided care to a family member or friend living with a long-term disability at some point in their lives. These caregivers have multiple responsibilities, including transportation, housework chores, and keeping tabs on finances and medical appointments, and many of them also work a paid job and care for children.

Notably, Canada has one of the highest rates of MS in the world, meaning that many Canadians are supporting the health and wellness of a loved one with MS.

To support the physical and emotional health of caregivers, the MS Society provides several resources, including peer support networks, educational webinars, podcasts, and a caretaker guide. Funds raised from the Bubble Campaign will support those existing programs and accommodate new initiatives.

As family sizes grow smaller, the population ages, and levels of disability increase, the number of caregivers in Canada will continue to grow, making these initiatives even more important, the MS society said.

“Our organization remains dedicated to providing resources and services to all Canadians affected by MS, including their caregivers,” said Pam Valentine, president and CEO of the MS Society of Canada.

“This campaign and the generosity of the Rexall Care Network will allow the MS Society to enhance the tools and connections we deliver to caregivers, providing these real-life heroes across the country with much-needed support,” Valentine added.

The Rexall Care Network is a nonprofit organization associated with Rexall drugstores. In the past 17 years, the organization has contributed more than CA$15 million (about $12 million) to Canadian communities through senior and children programs.

To find a participating Rexall pharmacy, click here.

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