National MS Society, MS Canada tops in peer-to-peer fundraising
Top 30 U.S. programs collectively raised more than $1B in 2022
The National Multiple Sclerosis Society (NMSS) has earned a shoutout from the digital fundraising platform DonorDrive for being recognized as one of the top 30 peer-to-peer fundraising programs in the U.S. by the Peer-to-Peer Professional Forum.
MS Canada also made the list for the top 30 Canadian peer-to-peer fundraising programs. Other U.S. programs that made the cut include AIDS/LifeCycle, the American Foundation for Suicide Prevention, Children’s Miracle Networks Hospitals, Covenant House, National Alliance for Mental Illness, and Team World Vision.
The Peer-to-Peer Professional Forum supports professionals who manage peer-to-peer fundraising events. Peer-to-peer fundraising involves getting a nonprofit’s supporters to participate in an activity such as a walk, bike ride, or virtual challenge and engage with family and friends to support it.
The top 30 U.S. programs collectively raised more than $1 billion last year, making for an 18.8% fundraising revenue increase over 2021, largely due to a return to in-person events. In Canada, the top programs brought in more than $173 million, for a 19.5% hike.
“We’re proud to support these high-performing and mission-driven organizations and we congratulate their teams on such an amazing 2022 program season,” Kasey Cuppoletti, DonorDrive’s senior vice president of product, said in a press release. “It’s a privilege to watch these programs grow year after year, and we can’t wait to see how their success continues to increase in the year ahead.”
Walk, Bike MS among top fundraisers
The NMSS increased participation in its Walk MS events in its first year using DonorDrive. The organization’s Bike MS and Walk MS events were named to the top 30 list, ranking seventh and 10th, respectively.
MS Canada also had two programs place in the top 30 Canadian programs. Its MS Bike program, which has raised more than $135 million since its inception, saw a 52.5% year-over-year boost in its first year utilizing DonorDrive, compared with an average comparative increase of 19.5% across all the top 30 Canadian programs.
The forum’s top 30 listings offer benchmarking data on fundraising programs across the U.S. and Canada. This year’s report compiled data from 78 active nonprofit programs through the 17th annual edition of the Peer-to-Peer Top 30 survey.
“DonorDrives fundraising platform supports enterprise nonprofit organizations in their peer-to-peer fundraising events, individual giving, and sustaining fundraising initiatives by empowering individuals to make a direct impact for the causes they care about. Nonprofits can provide supporters with easy-to-use fundraising tools that have helped DonorDrive customer increase donations and total revenue,” DonorDrive stated.
Features include fundraising coaching, donor communication tools, personalized fundraising pages, fundraising milestones, and donation incentives.
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